Rosé All Day? Only If You’re Ready
How Restaurants & Retailers Can Maximize Sales This Summer
Rosé has moved from patio trend to year-round favorite, and smart teams are using it to drive serious sales. If your staff isn’t ready to talk rosé with confidence, you’re leaving easy revenue on the table.
Whether you run a restaurant or retail store, rosé isn’t just a seasonal fad anymore. It’s a lifestyle product. It’s Instagram-friendly, conversation-starting, and increasingly premium. That means one thing: done right, it can also be high-margin.
Why Rosé Sells Itself (If You Let It)
You already know that people love rosé. It’s light, it’s refreshing, and it feels like summer in a glass. But here’s what most staff miss: people often need a nudge to trade up.
When guests ask, “Do you have a rosé?” they’re already interested. The next step is equipping your team to guide them toward the right glass or bottle with confidence. Same goes for retail. Customers will happily pick up a $25 bottle over a $15 one if your team gives them a reason.
Make This a Summer of Rosé
Our new Rosé Module gives your team the tools to sell more rosé all season long, whether by the glass or by the case.
For Restaurants: Practical Ways to Sell More Rosé
Add a premium rosé by the glass
Make it easy for guests to try before they commit. But don’t just list it. Train your staff to describe what makes it special.
Rosé with food = happy guests
Pair it with a summer special. Think grilled shrimp, niçoise salad, or anything with goat cheese. Staff who can drop that pairing during table service? Gold.
Staff picks and short stories
“This one is my personal favorite, it’s made by two sisters in Provence, France and it’s crisp and refreshing.”
Rosé flights
A few 3oz pours, a small tasting card, and you’ve turned curiosity into a memorable experience.
For Retail: Simple Moves That Move Bottles
Create a ‘chill and go’ section
Cold rosé by the entrance or near checkout makes it an easy pick-up for last-minute shoppers heading to patios, parks, or parties.
Don’t forget the cans
Not every shopper is looking for a full bottle. Canned rosé and alternative formats like mini bottles are perfect for beach days, park picnics, or boat outings. Make sure your cooler is stocked and visible, even better if you group them by occasion. A prime spot near the entrance can turn browsers into buyers.
Signage that actually helps
Skip “Dry” vs “Sweet.” Try “Perfect with seafood” or “Bold enough for BBQ.” It’s summer. Make it fun!
Staff-led recommendations
A quick line like “This one tastes more expensive than it is” can work wonders. Especially if you’ve tried it and mean it.
Feature local or sustainable producers
More and more shoppers care. Highlight rosés with a story: small producers, Indigenous winemakers, women-led teams.
This summer’s forecast? Light, chilled, and pink. Our new Rosé training content gives your team the tools to sell more rosé all season long, whether by the glass or by the case.
Inside Knowbie, they’ll learn:
- How to confidently describe different rosé styles
- Common food pairings that boost check averages
- The origin stories behind popular bottles
- Quick selling tips to make each interaction count
Whether you’re in restaurant or retail, Rosé season is your moment to shine.
👉 Launch the Rosé Training Content in Knowbie today
Train your team. Sell more wine. Make it a summer to remember.