Holiday Sales Boost with Winter Warmers:
A Guide to Maximizing Revenue
The holidays are here, bringing the perfect opportunity to turn festive vibes into serious revenue. Winter warmers—cozy, seasonal drinks like Irish Coffee and Mulled Wine—aren’t just delicious; they’re profit powerhouses.
If you’re not suggesting these drinks at every table, you’re leaving money behind. In fact, did you know that 60% of guests say yes to a recommendation when it’s made confidently? With the right approach, this could be your most profitable season yet.
The Holiday Math You Can’t Ignore
Let’s break it down:
- A restaurant with 150 covers per night sells winter drinks to just half its guests.
- At an average price of $12 per drink, that’s an extra $900 in daily revenue.
- Over 30 days, you’re looking at $27,000 in additional sales—from one simple suggestion!
And it doesn’t stop there. Upselling boosts tips too. Guests value attentive, knowledgeable service, meaning those extra sales translate into happier, better-compensated staff.
How to Make it a Success
To really capitalize on Winter Warmers, you need a plan. Here’s how to set your team up for success:
Train Your Staff:
Knowledge breeds confidence. The new Winter Warmers module on Knowbie equips your team with everything they need to suggest and serve these festive drinks like pros.
Get Prepared:
Ensure your POS is set up with the correct buttons and pricing.
Stock your bar with all the essential ingredients.
Make It Fun:
Run a friendly competition to keep the energy high!
Offer prizes, like gift certificates or a team dinner, to the staff member who sells the most Winter Warmers in a month.
Create Visual Cues:
Add table tents or menu highlights featuring Winter Warmers.
Pair visual reminders with staff recommendations to make it easier for guests to say yes.
Celebrate Wins:
Use tools like Knowbie’s ‘Pre-shift Announcements’ or post shout-outs on a staff board to recognize top sellers.
Celebrating these wins keeps your team motivated and engaged.
Ready to Elevate Your Sales?
Winter Warmers are more than just seasonal treats; they’re a proven strategy to maximize revenue during the busiest time of year. With proper training, friendly competition, and enthusiastic recommendations, your team can turn these festive drinks into a holiday success story.
Don’t wait—get your staff up to speed with the Winter Warmers module on Knowbie today. Let’s make this holiday season your most profitable one yet!